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How to Prepare a Bilingual Video Brief in English and Spanish

Plan an English and Spanish video brief with clear audience notes, approved terminology, production requirements, and a practical review process.

# How to Prepare a Bilingual Video Brief in English and Spanish

A bilingual video brief gives writers, reviewers, and production collaborators a shared reference. Rather than treating Spanish as a final translation step, document what each language version needs to communicate before scripting begins.

Define the audience and purpose

Describe who the video is for, what question it should answer, and what action viewers should be invited to take. Avoid assuming that everyone who speaks the same language shares the same vocabulary or cultural references.

Identify whether you need separate language versions, a bilingual presentation, or subtitles. Record where the video will appear so the team can check the relevant format requirements.

Separate the message from the wording

Write a short summary of the core message before drafting dialogue. List any approved business statements and identify the source used to verify them. Flag claims that still need approval rather than allowing them to become part of the script by default.

Create a terminology sheet for names, service labels, and words that should remain untranslated. Note the intended tone and any regional language preferences without relying on stereotypes.

Plan on-screen text and audio together

Include spoken lines, captions, title cards, and the closing call to action in the brief. Ask reviewers to check how these elements work together in each version, not just whether individual sentences are translated correctly.

Leave room to adjust wording and timing instead of requiring both scripts to follow an identical sentence structure.

Establish a clear review process

Assign responsibility for factual approval, language review, and final production approval. Consolidate feedback in one document and label versions clearly.

Before release, review the complete exported video, including subtitles, names, contact details, and destination links. Keep unresolved questions visible until the responsible reviewer addresses them.

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